Recruitment Using Social Media

Short Course
Duration: 1 day   /   Level: General   /   Suitable for in-house

Broaden your reach and impact through effective use of social media recruitment channels.

Watch our experts talking about social media in our short video!



Dates and Availability

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Start Date Location Availability Non-members Members Delegates  
31 March 2020
Duration: 1 day
London 4 spaces left
£490.00 + VAT Book places now
31 July 2020
Duration: 1 day
London Spaces available
£490.00 + VAT Book places now
30 October 2020
Duration: 1 day
Birmingham Spaces available
£490.00 + VAT Book places now

Booking information and ways to pay

  1. If you are making your booking online at checkout you can either pay online using a credit/debit card, cheque or BACS transfer, or you can request to pay by invoice. The invoice option is only available for bookings where a UK company name and address has been provided at checkout.
  2. If you need to book more than four places on one date, please contact us on +44 (0) 20 8612 6202 or email us
  3. If you prefer to complete a paper booking form, you can download and print it here (PDF 128KB)
  4. If you are working for a charity, you get 20% off CIPD Training short courses. This offer can be redeemed by supplying charity number and address if booking by email or telephone. Please note, the offer cannot be redeemed through booking your short course online. T&Cs apply.
  5. If you’re travelling to a CIPD event from outside the UK please check the latest travel advice on the UK Government website
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The Recruitment Using Social Media interactive workshop will deliver insight and share experiences that will build your skills and help you make your recruitment process more social and effective. Practical application of the insight is a critical part of this workshop, enabling you to experience social recruiting through a range of exercises.

Course Tutors

Mr Giles O'Halloran

Mr Gary Cookson

Gary has 20 years experience of working in senior level HR/OD/L&D positions, and of providing training, coaching and consultancy services within that timeframe.

Career-wise, before launching his own business, Gary was Associate HR Director at the DBS, and HR Director at Trafford College. Prior to that he did HR/OD integration work at a new housing group, and before that was Head of HR & OD at Golden Gates Housing Trust for 11 years, and also have experience of working in a call centre, a national charity and an international pharmaceuticals company. Prior to working in HR Gary qualified as a secondary school teacher (and taught History). He has also managed and delivered CIPD programmes for many years and has delivered face to face and distance learning qualifications for a range of providers and awarding bodies. He’s a sought after conference speaker and a regular contributor to HR media articles.

Who is it for

Recruitment using Social Media is suitable for those involved in recruitment and will be of special interest to those interested in learning new techniques in order to improve their recruitment processes.


By the end of the Recruitment using Social Media workshop you will be able to:

  • Understand the value of social recruitment marketplace and why you should start to use social recruiting as a sourcing channel
  • Evaluate which options to use when recruiting via social media – the what, why and how?
  • Understand more about key social technologies and their uses
  • Consider how social recruitment practices can be part of the recruitment portfolio
  • Understand more about how candidates have changed and how to appeal to or approach them via social platforms
  • Be able to realistically assess and evaluate whether social recruitment can be a value add
  • Create a social recruitment strategy in support of your wider HR/People strategy.
  • Overview: The world of social media and where it has come from
  • What is social recruiting and the social recruiting marketplace?
  • Things you need to consider when using social media as an option
  • An overview of key technologies;
    • LinkedIn
    • Facebook
    • Twitter
    • Google+
    • YouTube
    • Other useful social channels, tools and providers
  • How to behave online to ensure you build a strong profile
    • Discussion: deciding which social channels will suit which types of role
  • Your social recruitment next steps
    • How to craft a strategy and develop sourcing channels that are cost effective.

Run this programme in-house

Recruitment Using Social Media can also be provided in house. You choose where and when you want our trainers to deliver. We can also tailor the programme to suit your precise organisation needs. To speak to our customer services team about your particular requirements, call us on +44 (0)20 8612 6202.

Got a question?

Speak to one of our highly knowledgeable course advisers on +44 (0)20 8612 6202.



People who have been on this course say

Very informative, great insight to the different platforms that can be utilized and appeal to different audiences. Samantha